Recently we have seen the viral video of Ishant Sharma on a brand named Arista Vault using his content. It turned out to be a smart planned strategy for their onboarding announcements...
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https://www.aninews.in/news/business/business/indian-cricketer-ishant-sharma-endorses-arista-vault-as-a-brand-ambassador-indias-first-smart-tech-luggage-brand-shares-his-story-of-lost-kit20230330192922/
